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Echoes of Tomorrow

Echoes of Tomorrow is a film scoring festival that intertwines live coding, immersive art, and cutting-edge technology. It is hosted by Meow Wolf in Santa Fe, New Mexico and put on by the New Mexico Film Foundation. We created a campaign that showcases the festival’s focus in film scoring and immersive experiences. The campaign resonates beyond the festival and encourages the audience to engage with it long term. The brand contains an identity package, physical and digital collateral, and video content. These videos include a promo video on YouTube, an AR poster, a Snapchat filter, and several gifs.

Echoes of Tomorrow

Merch and Festival graphics

Promotional Content

The brief asked us to create various forms of promotional content, specifically an AR (augmented reality) video. I took on this challenge and created a poster that is responsive to being scanned by an AR app called Artivive. My group partner created a Snapchat filter and several gifts. During this semester, I was in an introduction to video production class and had learned the bases of editing in Premier Pro. I decided to create a 20 second promo video for Echoes of Tomorrow as additional content, even though it was not in the brief. I also created a Spotify playlist that I listened to while working on this project.